The Project

Casa Candura is a natural products brand that was created with the purpose of disseminating information and showing that good practices can be carried out in a simple way. Candura means the quality of what is pure, of those who are innocent and naive. This refers both to the concept of the products, which are made from natural ingredients, without chemicals and additives, and also to the archetypal essence of the brand, which brings out the reconnection with nature, regeneration and the importance of awareness, giving value to everything that is purest.

For the logo, we brought a font that brings solidity to the brand, a requirement for the new era of consumption, in addition to an unusual combination of colors that point to the new possible connections. The icon refers to the stamps of yore, a communication that dominated the signage of brands in this segment in the past. However, the application combines tradition with modernity, making a contemporary reinterpretation for this new label.

Credits

Project Management: Paulo Lima
Creative Director: Jhony Muller
Design: Jhony Muller and Pedro Guarilha
Photography: Alinne Silveira
Production: Vicky Müller