The Project

When you think of a street fair, what comes to mind? We'll start: freshly made pastel! The only drawback is not having it available anytime and anywhere we want and being a bit greasy. Inspired by Brazilians' love for this cultural heritage, Feira Mais was born, a brand of pastéis with a light dough, always made with fresh ingredients and no oil in the finishing process.

Focusing on the launch, we created institutional videos and photographs that capture the free spirit and hi-lo vibe of our target audience. And to truly understand consumer behavior, what better way than spending an entire day doing what Brazilians love most: from playing altinha on the beach to strolling through a charming alleyway in the late afternoon. Of course, we stopped at a traditional street fair in the middle of the day for a pastel pit-stop.

In the studio shoot, we manually crafted some seals and signs that helped compose the content, making it even more beautiful and full of personality.

We were responsible for the entire campaign production: art direction, audiovisual scripting, styling, and post-production.

Credits

Design: Jhony Muller
Production: Alinne Silveira, Paulo Lima and Vicky Müller
Screenplay: Jhony Muller
Photography: Alinne Silveira and Géssica Hage
Video: Dom Pedro Content
Styling: Alinne Silveira and Vicky Müller
Beauty: Duda Döhnert
Models: Ana Heckert, Larissa Nobre and Daniel Cruz
Partner brands: Mudi, Atucan and Beta Araujo