The Project

Design & affection for cats and kittens

Gatomoderno was founded in 2014 as a result of an architect's quest to find scrapers with a design different from those that already existed on the market. Based on this insight, Celi Yamamoto began to design items that not only respect the ergonomics and preferences of felines, but also give a boost to home decoration.

Using high-quality and durable raw materials, Gatomoderno achieved the incredible mark of more than 100,000 products sold to date. With the company's exponential growth, there was a need to redesign its look and reposition the brand in the market. This new phase included the redesign of the logo and the development of the visual identity signed by us.

For the color palette, we chose tones that reflect the innovation and modernity of the new positioning, but without neglecting the affection and care so present in the lives of those who have a feline as a best friend. The icons, on the other hand, were inspired by the designs of Gatomoderno's own beloved products. They can be used both as elements for the compositions and for inserting the photos of the pussies. Thus referring to the place of care and care that the products provide.

Credits

Brand Strategists: Beatriz Costa & Pedro Nogueira
Design: Jhony Muller & Guilherme Raineri
Design Assistant: Paulo Lima