The Project

Engage the investment community to ensure the construction of a new world. That's our challenge with JGP.

We are living in an era of many questions. The biggest of these is the future of our own planet. We know that the Earth is a living and interdependent system, and we believe that it is essential to connect the nature of business with the demands of the world.

For this reason, we found at Expert XP ESG 2021 a great opportunity to invite everyone to evolve the investment process and culture. Like JGP, the Firm also believes that leading brands are those that generate a positive impact for its entire ecosystem. It's more sustainable for the planet. It's more sustainable for business. It means being aware of the opportunities that only transformation provides.

By asking the right questions, we ensure that investments move towards an inclusive society that promotes responsibility for the environment.

It's a challenge to talk about such an important and crucial issue. We created an entire script with questions, using this narrative resource as an allusion to the many questions that the new JGP fund brings.

Credits

Art Direction: Lucas Noel
Motion: Igor Fajardo
Design and creative direction: Jhony Muller
Soundtrack: Gustavo Gastão