The Project

JJJuicy is a subscription and delivery site for natural wines. But that's not all. JJJuicy is a movement to reinvent wine consumption: more adventurous, more surprising, lighter. JJJuicy brought new air to the segment, rescuing the essence of wines that was left behind in the last 100 years of industrialization. JJJuicy is an expression of passion for the greatest vineyard of all: mother nature. That's because all natural wine is necessarily wild, made with ancient wisdom and an adventure. Natural as all wine should be.

The serif font on the logo confers the classic tone of the wines, while the colorful identity brings a tone of diversity and lightness. Combination that creates freshness for the segment. The y in italics captures the eye and highlights the accent of the word that is the original concept of the name.

The icon is a composition that is born from the triplicated J. The letter applied with a circle refers to a seal, and the union of the symbols strengthens the concept of diversity. The new shape can rotate and change position, allowing for various applications with typography.

Credits

Design and Creative Direction: Jhony Muller
Creative Assistant: Pedro Guarilha