The Project

The “Typographic Family” project by Plau, a design and typography studio, was developed with the objective of launching its new website and positioning: making fonts as popular as music — starting with Brazil. For the film, we opted for an uncomplicated and light language, from the script to the animations, allowing the brand's authentic identity to stand out. The pop approach chosen demystifies the idea that typography should be synonymous with complexity, showing that it is possible to be simple and accessible.

Credits

Design: Jhony Muller e Igor Fajardo 
Roteiro: Jhony Muller e Valter Costa